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Beauty Industry

Where Are Millennials Shopping for Beauty Products?

Check out their buying habits - online and off.

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By: Marie Redding

Senior Editor, Rodman Media

Here’s a little insight into the buying habits of Millennials – and where they are shopping for beauty products. Beauty research company Poshly says, “We are in the midst of a digital beauty evolution.” According to its recent study, the buying habits of Millennial buyers are game-changing.

One of the company’s key insights states: 65% of Millennial consumers that have purchased beauty products on a smartphone.

See more of the study’s findings displayed in this infographic.

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